4ME6.2:ENTREPRENEURSHIP DEVELOPMENT
(ELECTIVE)
Entrepreneurship: need scope
and characteristics nature of entrepreneurship ventures in India economic and
industrial heritage and entrepreneurship development; current economic and
industrial environment with special reference to entrepreneurial ventures and
economic growth. Understanding Human Behavior time management, group
dynamics, conflict and stress management
Small, medium and large industrial
sectors, Industrial potential and identification of opportunities, demand and
resource based industries, service sector, corporate entrepreneurship,
entrepreneurship and technocrat entrepreneurship
SSI:
definition and legal frame planning for small enterprise; major policies,
organization of SSI units, reservation of items for SSI units, role of SIDO,
NSIC and SSI corporate.
Marketing and Price distribution Methods of sales
promotion state and central government purchase procedures: promotional and
advertising methods, marketing research policies & Strategies, price
determinate expert policies Financing of small scale industries, tax
concession to SSI units. Machinery on Hire Purchases, Controlled & Scarce
Raw Materials
Production Planning: Elements of production
process managing production life cycle, PERT, CPM; managing production support
services, product licensing, patenting; certification agencies, ISO 9000, and
14000, CS 8000 series; Testing facilities, Quality Control.
Project
identification, decision making area money, market, machinery and material;
Project planning and executing; working capital management sources and uses of
funds; ration analysis; break even analysis, cost control; time control;
Evaluation and preparation of project report.
List of
Recommended Books:
-
Organisation & Management of Small Scale Industries: Desai,
J.V. Himalaya, Bombay, 1985
-
Management of Small Scale Industries: 3rd
Himalaya, Bombay, 1986
-
The Story of an Entrepreneur:
M.Nath, IMT Monographs
-
Small Industry Entrepreneurs Handbook: Mohan, K.K. Bombay Productivity
Services International
-
Handbook of Entrepreneurship: Rao &
Pareek. New Delhi: Learning
System, 1978
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